In this section I’ll explain exactly how joint ventures work and I’ll also show you the step-by-step process from start to finish.
Then in a later section I’ll talk about the different ways for you to make money in joint ventures.
Joint ventures are not complicated. They’re pretty straight forward and simple with only a few variations.
A “Joint Venture” can simply be described as either:
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- A business with a Web site introducing by e-mail to its own customers an offer from another business in exchange for a part of the profits, or
- Two businesses with Web sites introducing each other’s offer by e-mail to their own customers
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In the first instance, the business doing the endorsement to its own customers is called the “Endorser” and the other business that will supply the product to the customer is called the “Supplier”.
In the second instance, when two businesses mail each other’s offer to their own customers they’re both the “Endorser” and the “Supplier”.
It’s a fact that 99% of Web site owners have no clue of how to market their product successfully on the Internet by traditional methods, such as using search engines, advertising etc.
But that’s good news, because you can simply find and match-up Web sites for profitable joint venture deals.
Remember… We’re Not Talking About Spamming…
But Introducing Products Or Services
To Existing Customers
These are actual customers of a particular business or Web site. Meaning they have ordered products or services before and don’t mind getting an e-mail from the same business again introducing them to similar products.
Or they could be what’s called “targeted names” or “opt-in” names, meaning that these people have not necessarily bought something and are not “true” customers, but have agreed to and are willing to accept e-mail (messages, or offers) on subjects or products they are or might be interested in.
Maybe these people have tried software programs or have registered for different things on the Internet and have checked the “yes” box that they would like to receive information about other similar products or services.
Many opt-in names are also comprised of people who have signed up for free subscriptions to newsletters and e-zines.
In other words, they have “opt-in” and want to receive and don’t mind receiving information.
Non-customer opt-in names are not nearly as good as names of people who have actually bought something and are “true“ customers.
When I did my own mailings, using the post office, I would rent names of people from mailing list brokers who were actual buyers of products similar to what I was selling, from other businesses.
But even with a “killer” sales letter mailed to the “right list” I would only get about 1-3% response.
However, if the same offer was “introduced” with an e-mail by a business to its own customers, the response could easily jump to 10-20% or even more.
The reason there is such a difference in response is simply because with an “introduced” offer, the customers know and trust the person or business doing the introduction.
Now, the best part of doing joint ventures is that you don’t need to have a Web site and…
You Don’t Even Have To Have Your Own Product !
That’s right… You simply become a “match maker” by finding and matching up Web sites that are eager to get new customers and to make more money. In the process, you get a nice profit from either or both sides of the arrangement.
There are lots of Web sites with great products that would love to introduce their products or services to sites with high traffic.
So you can easily see this is a win/win situation for all kinds of Web sites.
Plus… it can be very profitable for you too, by simply “matching up” Web sites, that otherwise would never have found each other!
Also, remember, once you’ve done a successful joint venture with these Web sites, you can easily do similar deals with them, time and time again. They’ll practically be begging you to do another deal with them.
That’s what’s so great in this business.
Isn’t It Fantastic?
I hope you are as excited as I am by now? Are you really excited? Well are you?
Now, I’m going to tell you briefly about the tools you need to really make this run smoothly. Then in the following section, I’ll actually show you the step-by-step process to your first joint venture.
Maybe it’s time for another snack or a coffee refill before we continue?