Now let’s talk a little bit about the actual process of introducing an offer to a customer.
A product offer on the Internet is normally introduced to a customer via an e-mail, at least when we’re talking about joint ventures. And it’s crucial that it be done correctly.
In fact, the better the Web site owner follows this procedure…
The Better The Response Will Be From His Customers
One of the most powerful marketing tools that has come from this whole Internet revolution is, without a doubt, e-mail.
When you compare this new way of marketing using the Internet to the old fashion way of direct mail marketing using the US Postal Service, the one thing that has really changed things is e-mail.
Without the power of e-mail marketing, Web business, as we know it would be far less effective. When using e-mail in your marketing, there are basically no costs involved. Unlike regular marketing where you would have costs for envelopes, printing, postage, etc. Not to mention the labor to put all this together and get the mailing out.
In e-mail marketing you just push a few buttons and off goes the sales message to thousands upon thousands of customers or potential customers.
Now here are some dos and don’ts when it comes to sending out e-mail. Of course you probably can’t control how the Web site businesses (Endorsers) send out offers to their customers in a joint venture unless it’s your own product or you’re helping the Endorser with the actual mailing.
Regardless, this is very important for you too, when you send out your own e-mails contacting Web sites for potential joint ventures.
Dos And Don’ts
When sending e-mail it’s important that you do it correctly in order to maximize your results. Let me now tell you what you should be doing as well as what you should not be doing in your e-mail marketing.
Personalize It
Always personalize the subject line and the lead in of your e-mail message. Never use “Dear Friend” or something similar. Remember, you want the recipient to know that you are writing to him or her only, and not to a thousand other people.
Use A “To-The-Point” Subject Line
Never use a plain or boring subject line. Try always to use a “to-the-point” subject. You need to write something in your subject line that will get your e-mail message read by your recipient.
The subject line must pique their interest and curiosity. Your subject line should be like a headline in your classified ad. If possible, try to put the recipients name in the subject line, such as:
Subject: Mary, I’d like to work with you…
Only ASCII Characters
First make sure all your e-mail messages are composed in plain ASCII characters.
ASCII stands for American Standard Code for Information Interchange. It’s pronounced (ASK-ee) and it’s the name of a coding scheme that represents letters, numbers and symbols used by computers.
It’s important that you write your e-mail marketing messages in a word processor text file, using a text editor such as MS Notepad (which you already should have on your computer system). If you don’t have Notepad or want to use another text editor, Text Pad is an excellent text editor.
If you compose your e-mail in a non-ASCII word processor then certain characters and/or lines will not be standardized. So your message might look funny to the recipient by the lines not wrapping correctly, or your message might end up looking all cut up and strange. So always compose your e-mail messages in plain ASCII.
Formatted E-mail
In most e-mail programs you can format your messages using HTML, fancy fonts, italics, boldface or color. My advice is don’t do it. Until this becomes the standard way of doing it, don’t be tempted to do any fancy e-mail messages.
Don’t Use All CAPS
Keep you e-mail messages simply and neat. Also, never write your messages in all CAPS. This is considered YELLING ON THE INTERNET !!
Be Brief
Send out a brief concise e-mail rather than a long-winded one. People are busy nowadays and they don’t have time to read all the e-mail they are constantly bombarded with.
Short Paragraphs
Keep you paragraphs short, max. 5 lines long. It’s a lot easier and not so overwhelming to read an e-mail message that’s broken down into short but powerful paragraphs.
Line Length
You should keep your line length between 50-60 characters per line, no more, including spaces. You don’t know how your recipient has their e-mail reader configured. You don’t want your lines to extend beyond their reading area, or make it difficult in any way.
Make it simple for your recipient to read your message. Remember, don’t complicate things by giving the reader a reason not to read your message. Plus it’s a lot easier to read if it’s broken down into shorter lines.
Hard Carriage Return
Some e-mail programs do not automatically word wrap the lines. In other words, the message you originally typed and sent out may look fine in your e-mail reader. But if you didn’t have any hard carriage returns encoded in your message, the e-mail reader used by your recipient may not display your message correctly; it may display your message as one long line.
A simple way to eliminate this potential problem is to always use hard carriage returns set at a maximum length of 60 characters per line including any spaces.
You do this by pressing the “enter” or the “return key” on the keyboard after typing each line in your message.
Always Test Your E-mail Message
Always send your message to yourself before sending it out to anyone else to make sure everything looks fine and that all the links work.
Let me repeat…
You Must Test The E-mail Message
By First Sending It To Yourself,
And Double Check So Everything Looks Fine
And That All The Links In Your E-mail Message Work!